The brief was to create a visual representation of Brookes’ Unions 2014 successes, that could be handed out to students and other stakeholders. The campaign needed to display the huge range of logos, services and events under one unified design that would engage the youth market.
An infographic was chosen as the most suitable visual tool, as our agency could highlight the range of statistics and facts collected by Brookes staff. This was a visually engaging method, that would increase awareness of the SU’s range of activities. We designed the look and feel of the leaflet in line with Brookes’ Union’s strict brand guidelines. We also sourced the printing and production of the leaflets through our reliable, ethical, local (Bristol-based) printer.