Charity Brand Strengthening

We were commissioned to produce a full brand analysis, guidelines & templates for East African Playgrounds.

East African Playgrounds have a strong central logo, yet through the years their supporting materials show poor implementation of the brand. Union Design were approached by EAP to do a full brand analysis to ensure cohesion between all materials.

Union Design focused on EAP’s visual identity (including colour palette, logos and typography) and how this aligned with the market and their mission statement. A number of areas were highlighted and recommendations were discussed as to how the brand could be strengthened to appeal to a youth market. It was decided that a set of brand guidelines were vital to ensure the future of the logo and brand. Our Bristol-based agency produced this, alongside a set of template materials for their staff to use. On-going design support has also been provided to ensure the brand is implemented efficiently.