Body Beautiful, run annually throughout February, is a selection of health and fitness classes and events run by UWESU and based at UWE.
After producing the promotional materials in 2011, it was decided that the 2012 campaign needed a fresh style to reflect the increasing diversity in available classes. The overly feminine type and colours were replaced with a more approachable logo and colour scheme. The silhouette was retained to show the energy and enthusiasm of the classes.
Branding, promotional materials and production was lead by Jack Smith, working closely with UWE Students’ Union. The original pre-2011 brand, including silhouette, were developed by Rachel Shircore and UWE Students’ Union.